Back to all projects

Marketing Strategy Consultation

Help Pregnancy Help Center brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Pregnancy Help Center
Torrance, CA, USA
Pregnancy Help Center
Unfollow
Log in to follow
Pregnancy Help Center
Torrance, CA, USA

0

Live Projects

9

Matched Projects
3 Followers
Cause
Maternal health
Skills
Marketing

Posted February 25th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We are a nonprofit pregnancy clinic. Looking for a marketing audit/reviwew of current advertising/marketing efforts to clients to determine what else might be a good opportnunity. Current efforts: Google Ads (Paid Ads & Google Grant Ads); Billboard(s)-one Billboard; Social media marketing (Instagram 3x/wk. which posts to FB as well; Digital Display Network Ads (PPC--Cold campaign & retargeted ads); SEO; Yelp Ads (PPC); School Ads (minor)

What we have in place
  • We have recently had our Marketing & Communications Mgr. retire and with client #s declining pre-COVID and since COVID, would like a review to determine where else would make sense to market/advertise our services.

    I am the Executive Director and can dedicate the needed for this project. Although the budget has been set for 2021, with recommendations, I can go to the board to allocate more $ to marketing/advertising.

    Have a marketing report by quarter for 2020 to useas a guidelines as well.
How this will help
This project will save us $2,998 , allowing us to Put the savings toward additional marketing efforts.

One of our main goals is reaching clients that might need our services; this is a specific audience and we would like to increase our clients served.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
Show more

About the org

Pregnancy Help Center
Unfollow
Causes
Maternal health Health & nutrition
Posted by
Adrienne G
Adrienne G.

Executive Director

Our mission

The Pregnancy Help Center exists to provide a safe, caring environment where every woman facing a crisis pregnancy can receive information, education, and practical assistance in order to eliminate the crisis and choose life for her baby; and to inspire others to embrace sexual health and integrity.