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Google Analytics Set Up & Training

Help Invisible People track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Invisible People
Los Angeles, CA, USA
Invisible People
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Invisible People
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Data analysis Digital marketing Information technology

Posted September 24th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a basic understanding of analytics, which should make it easy for you to get started. We also have lots of experience with digital marketing, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to better understand our digital traffic to create more impact.

Invisible People is the only national education-based nonprofit working to end homelessness. Our work is extremely important. As homelessness grows, so does the opposition to real solutions.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Invisible People
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Cause
Housing & homelessness
Posted by
Mark H
Mark H.

Founder

Our mission

Invisible People is a 501(c)(3) nonprofit dedicated to educating the public about homelessness through innovative storytelling, news, and advocacy. Since our launch in 2008, Invisible People has become a pioneer and trusted resource for inspiring action and raising awareness in support of advocacy, policy change and thoughtful dialogue around poverty in North America and the United Kingdom.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Mark)
He provided prompt feedback and was generally cool.
Adam H.
Adam H.

Volunteer