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Facebook Ads Set Up

Help Invisible People promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Invisible People
Los Angeles, CA, USA
Invisible People
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Invisible People
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Digital advertising Digital marketing

Posted September 24th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We have been given an ad credit by Facebook. I have a basic understanding of FB ads, but a lot has changed since I ran an ad campaign. With the nonprofit giving season coming up, we need help running a successful campaign

What we have in place
  • We currently have ad credits, which should make it easy for you to get started. We also have experience with digital marketing, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to reach more people to raise funds to create more impact

Invisible People is the only national education-based nonprofit working to end homelessness. Our work is important.

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
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Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Invisible People
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Cause
Housing & homelessness
Posted by
Mark H
Mark H.

Founder

Our mission

Invisible People is a 501(c)(3) nonprofit dedicated to educating the public about homelessness through innovative storytelling, news, and advocacy. Since our launch in 2008, Invisible People has become a pioneer and trusted resource for inspiring action and raising awareness in support of advocacy, policy change and thoughtful dialogue around poverty in North America and the United Kingdom.

Testimonials

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