Search Engine Optimization Audit

Help Kids In The Spotlight, Inc. assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Kids In The Spotlight, Inc.
Burbank, CA, USA
Unfollow
Log in to follow
Kids In The Spotlight, Inc.
Burbank, CA, USA

0

Live Projects

13

Matched Projects
4 Followers

Posted September 24th

Share this project:

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Our goals are to increase website traffic, understand our audience through metrics, exposure & see if there's an ability to drive traffic through ads. With social media platforms becoming more pay-to-play than organic reach, we need to understand where we stand as well as the best ways to move forward to spend funds wisely.

Our organization's name & shorthand (Kids | In | The | Spotlight | KITS) are common words, so how do we best maximize SEO to our advantage & not get lost in the fray?

What we have in place
  • We currently have Google Analytics for the last quarter, which should make it easy for you to get started. We also have social media analytics, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to cover a large portion of the production costs for our Summer Fellows' short films, created during our Screenwriting & Filmmaking Program. This will include increased costs for COVID compliance on set.

This project will help us achieve our goals by understanding strengths & weaknesses of our current SEO so that we're able to increase web traffic & engagement.

Especially in light of COVID, we need to do what we can to present the best presentation of KITS to potential funders, partners & the likes, while also increasing the visibility so that the right people are finding us.

As we understand our audience better, we can create better engagement for those supporters.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
Show more

About the org

Kids In The Spotlight, Inc.
Unfollow
Posted by
Charissa K.

Communications Associate

Our mission

Kids In The Spotlight (KITS) provides a platform for foster youth to heal and grow from trauma & rejection through the power of storytelling and filmmaking. Our goal is to change the trajectory of these often underserved youth, from adversity to achievement. KITS' Screenwriting and Filmmaking Program delivers comprehensive and therapeutic arts education/training, which has assisted our youth in mitigating their pain and finding their power; as well as securing entry level jobs, internships and post-secondary school admission. Each year culminates in an annual KITS Awards - our version of the "Academy Awards".

What we do

Our year round 10-to-15-week Screenwriting and Filmmaking Programs use filmmaking to combat the trauma of a specific population (foster youth), with a ripple effect tied to so many issues in our city. KITS' form of narrative therapy, which allows youth from foster care to rewrite their stories by separating themselves from their rejection and trauma, enables them to shift their perspectives to enhance their health equity and quality of life. Therapists and representatives from the Department of Children and Family Services have revealed that our program is most effective at positively impacting the well-being of foster youth because we empower them to tell their stories their way, to make decisions, and to take ownership of their life.

Our method works because we remove foster youth from the familiar environments that amplify the negative stigma of treatment. The program spends the first 6 weeks focused on screenwriting, allowing their ideas and collaboration to birth the stories they want to tell. The next 3 weeks allow the youth to study acting; bringing many of their emotions to the surface, some for the very first time. The next week is casting, where the youth learn both sides of the experience; auditioning for the roles they want and serving as casting directors to cast their project as a team. The final piece of the 10 weeks is a full day of production, where they shoot their short films with industry professionals showing them the behind-the-scenes of each aspect of filmmaking. An additional service - 5 weeks of editing - allows our youth to cut packages from the footage of their films, creating KITS commercials and trailers of their films on 3 industry-standard software programs. Our program and service stands out because the stories they write and star in are directed by working industry professionals; who deliver a professionally packaged short film and who become dedicated mentors to our youth.

The year culminates in an event where our youth take center stage in the spotlight. They receive the Academy Award-worthy treatment they deserve during our KITS Awards (hair and makeup, wardrobe, limousine rides, a red carpet experience, film premiere with celebrity guests and awards for best actors, screenplays and films), confirming how much they matter. It shows how they are not forgotten, they are not alone, and they are worthy of love and respect. The screenwriting gives them a voice, the acting gives them an outlet and the awards show gives them an audience; where their experiences and their stories are validated and celebrated.

Testimonials

Thankful for Joel and his help with this project. Especially thankful for his patience with my limited understanding of the technical side of SEO. He was able to break it down into terms I could grasp, and gave me deliverables that will help me implement the SEO suggestions and needs for our website. I feel much more confident in what Joel showed me, and it confirmed much of the direction I want to move the website in. I know we have a long way to get our website to where we need and want it to be, but with Joel's audit, I have a strategy in place for what we need to get done. Highly recommend working with Joel as he is a constant professional and can help anyone, at any level of understanding, grasp the goals of SEO and the need to understand how web content and design is needed to be understood in SEO terms to be the most successful.
Charissa K.
Charissa K.

Communications Associate

Search Engine Optimization Audit Project

It was an absolute delight working with Charissa at KITS. While I don't envy the many marketing hats she must wear to get this business to the next level, she has, at least, quickly grasped the needed SEO best practices. Keep up the great work and I wish her and the organization a successful 2021.
Joel H.
Joel H.

Technical SEO & Search Strategist